Schneider 1700

Schneider1700 Wine & Liquor Store

Wine & Liquor Store-made in Germany


Schneider1700 – German soul in wine and spirit


German landscape, German soul
Where gentle vineyards encircle the Rhine Valley, where mist settles over the rivers, and the sun paints golden lines on the hills, the story of Schneider1700 begins. Here rises a sound that is both quiet and powerful: the sound of German wine culture. For centuries, hard work, craftsmanship, and an unshakable belief in permanence have shaped this country. Schneider1700 carries on this legacy – in every drop of wine, in every clear spirit. Those who take the first sip sense not only taste, but also history.


The legacy of Schneider1700

The roots date back to the early 1700s. Back then, in Engehöll near Oberwesel, Nikolaus Schneider cultivated small vineyards – a handful of vines, a world of dedication. From this source grew more than a winery: it also gave rise to a promise to future generations. Ludwig Schneider led the business to Boppard, where the Rhine and the vines form one. A distillery was added, producing spirits of incomparable purity. Otto-Josef expanded the estate, and Michael Schneider took over in 2004 with a clear vision. Today, the estate encompasses nine hectares, and the next generation continues with passion. This legacy is not a burden, but a pride – a bond that connects past and future.


German premium wine

Schneider1700 stands for premium German wine: full of character, vibrant, and soulful. No two drops are alike, yet they all share the same hallmark: loyalty to the soil, love for the vine, and the patience of maturation. A Riesling as clear as morning dew, a Burgundy as velvety and deep – these are expressions of what has made the German wine landscape great for centuries. Every sip speaks of the Rhine, of sun and slate, of craftsmanship and dedication. These wines are not quick indulgences; they are companions – for celebrations, for quiet moments, for moments that are meant to last.


Spirits of incomparable purity

Alongside the wines, the spirits of Schneider1700 unfold – brandies born from fruit and fire. Fruit brandies, clear and honest, pomace with depth and character. And our new products: brandy, whiskey, and herbal liqueur. Every bottle contains the special art of production – handed down, preserved, refined, and also new. It is the purity that captivates, and at the same time the warmth that sustains. These spirits are not just beverages; they are memories in liquid form, created from grapes – transformed into liquid splendor. They reflect what makes German distilling unique: honesty, clarity, and down-to-earthness, combined with elegance.


German quality values

What defines Schneider1700 is not just the taste, but also the trust. Every bottle bears the seal of German values: care, consistency, honesty, and the highest quality standards. Nothing is left to chance here. Nature dictates, mankind accompanies, and the end result is a product that sets standards. German reliability thus becomes a pleasure, tangible in every sip.


Export power and international radiation

Schneider1700 is deeply rooted in German soil – yet its vision extends far beyond. Its wines and spirits find their way to Europe, overseas, and to metropolises and small bars alike. They are ambassadors of German culture, sustained by elegance and down-to-earthness. But no matter how far the bottles travel, the heart continues to beat on the Rhine in Boppard. Because origin remains the source, and origin remains the power.


Schneider1700 – Manifesto of the Brand

Schneider1700 is more than wine, more than spirits. It's a promise: that German tradition doesn't linger in the past, but shines in the present and radiates in the future. It's the art of preserving the past while daring to embrace the new. Schneider1700 combines down-to-earthness with luxury, honesty with elegance, home with the world. In every sip, you sense pride, tranquility, and clarity – values that endure.


Invitation to the world

Schneider1700 invites you to experience this journey for yourself. Immerse yourself in the world of German wines and fine spirits. Discover lasting elegance and a taste that connects. Visit us online and let yourself be captivated by the spirit of German culture: Shop.

We Are Seeking Importer for USA

The U.S. premium beverage market is vibrant, sophisticated, and constantly evolving. Discerning consumers, trade buyers, and on-premise partners are seeking products with authentic provenance and standout quality. Against this backdrop, the renowned German house Schneider 1700 invites an experienced, visionary partner to serve as our exclusive importer for the United States.

Rooted in centuries of German craftsmanship, Schneider 1700 is synonymous with meticulous distillation, disciplined cellar work, and a refined palate. Representing our portfolio means bringing not just exceptional beverages to market—it means curating a European heritage experience for American consumers who value authenticity, flavor integrity, and consistency.

Our Premium Portfolio

  • Brandy — Silky texture, layered aromatics, and a long, elegant finish.
  • Whisky — European style; balanced structure, depth, and maturity.
  • Kräuterlikör (Herbal Liqueur) — A distinctive blend of select botanicals with a smooth, complex profile.
  • Rum — Harmonious intensity with rounded sweetness and depth.
  • White Wine — Crisp, clean lines with precise acidity and bright fruit.
  • Red Wine — Bold structure, dark fruit, and refined tannins.
  • Rosé Wine — Fresh, fruit-forward, and modern; ideal for contemporary tastes.

Each SKU reflects the Schneider 1700 signature: rigorous quality control, small-batch attention, and flavors that translate across on-premise programs, boutique retail, and premium e-commerce channels.

Why the United States, Why Now

American consumers continue to trade up, favoring premium and super-premium segments across both spirits and wine. Curiosity for European heritage labels, the rise of craft mixology, and the demand for authentic brand stories create a powerful tailwind. With Schneider 1700, you will introduce a portfolio poised to resonate from coastal metros to fast-growing secondary markets.

Your Role as Exclusive Importer

We are looking for a partner who pairs strong commercial discipline with brand-building finesse. As the exclusive U.S. importer, you will:

  • Shape a national route-to-market—aligning distributors, key accounts, and specialty retail.
  • Position Schneider 1700 across on-premise (chef-driven restaurants, cocktail bars, hotels) and off-premise (independents, premium chains) channels.
  • Lead pricing, programming, and portfolio strategy to build velocity and sustainable margins.
  • Tell the story: German provenance, craftsmanship, and category-leading quality.

What You Can Expect from Schneider 1700

  • Authentic German pedigree: disciplined production and consistent quality.
  • Compelling margins and thoughtful positioning within premium tiers.
  • Brand & trade support: assets, education, and launch playbooks tailored for the U.S.
  • Long-term partnership with clear growth phases and portfolio innovation.
  • Exclusivity for the United States, aligning incentives for sustained investment.

Go-to-Market Vision

We will partner on a phased entry: targeted seeding in influential markets (e.g., New York, Florida, Texas, California, Illinois), ambassador-led education for bartenders and sommeliers, and programming that converts discovery into repeat purchase. From mixology-ready Kräuterlikör to refined brandy and whisky, and from food-friendly whites to cellar-worthy reds and refreshing rosé, Schneider 1700 offers a portfolio designed for premium lists and top shelves.

The Opportunity

As our exclusive importer, you won’t just add SKUs—you will build a legacy brand platform with European credibility and American commercial potential. If you value disciplined execution, trade relationships, and brand storytelling, Schneider 1700 is the partner to elevate your portfolio and deliver durable growth.

Let’s Talk

If you are ready to lead Schneider 1700’s U.S. entry with exclusivity and a shared vision for premium growth, we would love to connect.